The results of a large scale study were released today making a strong connection between musical tastes and personality traits. The study, conducted by Professor Adrian North of Heriot-Watt University, studied over 36,000 people from all over the world, looking at the details of what your music tastes reveal about your personality.
This study offers infinite data and ideas for marketers. What kinds of music fans would fit well with your product? Does your product cater better to hard workers, creative minds, or introverts? With the growing connections that can be made with people on the internet, companies now have the opportunity to go online and better analyze their demographics, reach out to new potential customers, and build a more loyal fan base for a product and service. This study could prove to be another tool for how marketers look at their advertising and outreach efforts - are you reaching the correct demographic?