Think back to the last Presidential election in 2004. What was missing then?
- There was no YouTube.
- Candidates didn't send out Tweets on Twitter.
- Facebook was barely around at the time. No fan pages or profiles for candidates.
- Bloggers were viewed with little regard and credibility.
...and 4 years later:
- Every candidate has a YouTube Channel
- Most candidates actively used Twitter. If they aren't on Twitter, people are likely talking about them on Twitter
- Every candidate actively uses Facebook.
- Bloggers at both conventions were granted press passes, which would have seemed absurd last election.
Oh, how far social media has come...