OMG, Gossip Girl has a new ad campaign! This one takes their worst reviews and places them over pictures of the steamier scenes. No such thing as bad press, I guess.
The intent is obvious: make teens think that watching GG is rebellious and cool. It's a smart move, and the show has actually taken off despite bad acting and boring plotlines involving parents hooking up. Kind of frustrating in contrast with the books, which are actually really clever and have great characters. Just goes to show that if you put beautiful people in beautiful clothes on screen then the writing isn't the most relevant aspect of the show.