No one knows the business of pitching quite like the person listening on the other end of line. If you've heard, "I'm going to stop you right there..." or "I have zero percent interest in this story!"-- You didn't do your research. It's about time you listened to "them" for a change, and today's perfect pitch session highlighted a notable, former Fox9 producer and CityPages writer.
Charlie Hobart sat in on our perfect pitch session today. A movie critic and prolific blogger in his spare time, Hobart also works at Axiom and informed our interns and other account staff about his experiences.
"Time and practice will help change a scripted pitch into a notable one. The more you put out there, the more you'll get back." As PR people, Hobart reminds us that we need to be the experts informing the reporter, not vice-versa. Compelling pitches only come when you know a reporter's byline and that the info you hold will offer something for the publication's readers. If you don't do either and you just read a senseless spiel, "you sound green," according to Hobart.
In closing, don't be a just graduate with a PR degree. Be a superhuman media machine that is concise, potent, and a conversationalist at best.
Thanks for reading,
Stretch
