Amazon is banking heavily on sales of its digital book reader, Kindle. It is also hoping to acquire significant Word of Mouth through the 'See a Kindle in your City' program. The program allows Kindle owners and interested consumers to meet-up and give Kindle a try.
It is no doubt a good idea. Kindle runs for $359, so it is reasonable that consumers might want some hands-on experience with the device before they opt to buy it. Kindle also has a large amount of customer reviews with over 4,200.
Will Kindle truly take off?
I can't say for sure until I have actually tried one. It has some attractive features, such as free wifi and a non-glare screen. But do people really want to read books off a hand-held device? I remain skeptical. I think I could see myself reading short articles off such device, but a whole book would probably get old.
Read more about Kindle here.