If you read the title of this post with a deadpan tone, then you know exactly what movie I'm talking about.
Ferris Bueller's Day Off was an awesome movie about a kid and his friends who ditch school and spend the day in Chicago seeing the sights and having a blast.
Seriously, what kid didn't want to be Ferris Bueller?
Well even though the movie came out in 1986, fans can still experience their own day off Ferris-style in Chicago.
Chicago's Tourism Department, called Explore Chicago, has put together a really cool promotion that lets Foursquare users to earn a badge for reliving the events in Ferris Bueller's Day Off by checking in at designated spots listed on the Explore Chicago website.
If a user checks in to all of the listed locations, they'll earn Explore Chicago's On Location Foursquare Badge.
The only other prerequisite is that the user follows Explore Chicago on Foursquare, which is a smart move that should increase their Foursquare traffic and following.
Maybe it's just because I'm such a big fan of the movie, but I think this is a very clever promotion that users will actually want to participate in. And if the badge isn't incentive enough, there's always the bragging rights of being more Ferris Bueller-y than your friends.
Thursday, June 3, 2010
Wednesday, June 2, 2010
Axiom Productions Take Home a Telly
If a picture’s worth a thousand words, what’s a video worth?
If you’re Axiom Productions, a video is worth an award and recognition from the visual arts community.
Axiom Productions, the video production division of Axiom Marketing Communications, was recently recognized for a video project it produced for The Toro Company.
The Shoveling Stinks video was awarded a bronze Telly Award, which acknowledges outstanding visual art in multiple categories. The Shoveling Stinks video was entered in the Public Relations video category.
This was the 31st Annual Telly Awards, which acknowledges the finest local, regional and cable television programs, commercials, video and film productions. They also recognize work created specifically for online. There were more than 13,000 entries received last year from all across the globe.
This is a huge honor for the Axiom Productions team and we’re really proud of the work they’ve done. Video production is an important (but often overlooked) key to online success, so it’s great to see it being recognized like this.
If you’re Axiom Productions, a video is worth an award and recognition from the visual arts community.
Axiom Productions, the video production division of Axiom Marketing Communications, was recently recognized for a video project it produced for The Toro Company.
The Shoveling Stinks video was awarded a bronze Telly Award, which acknowledges outstanding visual art in multiple categories. The Shoveling Stinks video was entered in the Public Relations video category.
This was the 31st Annual Telly Awards, which acknowledges the finest local, regional and cable television programs, commercials, video and film productions. They also recognize work created specifically for online. There were more than 13,000 entries received last year from all across the globe.
This is a huge honor for the Axiom Productions team and we’re really proud of the work they’ve done. Video production is an important (but often overlooked) key to online success, so it’s great to see it being recognized like this.
Tuesday, June 1, 2010
Feeding Your App-etite
Foursquare, Gowalla and Yelp are by far the big dogs in the location-based yard, with Foursquare being the obvious alpha male out of the group.
And while all three have been picking up some partnerships with big name clients over the past few months, the business side of location-based marketing is still being tweaked as marketers and programmers jockey for position in this fast-growing network.
A majority of this tweaking has been in the restaurant and food industry, as more and more eateries have been offering promotions and discounts to customers using these services.
But the new Snapfinger app for the iPhone and Android may be a legitimate location-based competitor, mostly because of the niche it has carved out for itself.
While Foursquare and Yelp provide information and reviews for restaurants and fast food joints, Snapfinger allows you to order take out from your phone as well.
The big news though is that the company just recieved $7 million in investments to broaden the number of franchises they work with (which already includes Applebee's, Subway and Outback Steakhouse) to include independent eateries.
So will Snapfinger overtake Foursquare? No, since it's a different type of location-based service with a different purpose. However, this new investment and more partnerships could push Snapfinger towards the forefront of this emerging market.
And while all three have been picking up some partnerships with big name clients over the past few months, the business side of location-based marketing is still being tweaked as marketers and programmers jockey for position in this fast-growing network.
A majority of this tweaking has been in the restaurant and food industry, as more and more eateries have been offering promotions and discounts to customers using these services.
But the new Snapfinger app for the iPhone and Android may be a legitimate location-based competitor, mostly because of the niche it has carved out for itself.
While Foursquare and Yelp provide information and reviews for restaurants and fast food joints, Snapfinger allows you to order take out from your phone as well.
The big news though is that the company just recieved $7 million in investments to broaden the number of franchises they work with (which already includes Applebee's, Subway and Outback Steakhouse) to include independent eateries.
So will Snapfinger overtake Foursquare? No, since it's a different type of location-based service with a different purpose. However, this new investment and more partnerships could push Snapfinger towards the forefront of this emerging market.
Thursday, May 27, 2010
Facebook: "Like" It or Leave It
The changes made to Facebook over the past few weeks have led to many users questioning their allegiance to the world's most popular social network, even threatening to leave Facebook altogether.
And on May 31st, these fuming Facebookers will have the chance to put their proverbial money (or credits in this case) where their mouth is, because Memorial Day has also been designated as Quit Facebook Day.
With that day right around the corner, the big question now is: will this mass Facebook exodus actually happen?
Some say it will, others say it's simply blowing smoke, while some simply point out the irony of organizing a day devoted to quitting Facebook through Facebook.
Personally, I plan on keeping my account. While I'm not a fan of these changes nor do I like them (puns intended), I do believe that the heat Facebook has taken over these changes will lead to more positive innovations in the future.
Either way, I'm sure Zuckerberg will be keeping a close eye on who stays and who goes come Monday.
And on May 31st, these fuming Facebookers will have the chance to put their proverbial money (or credits in this case) where their mouth is, because Memorial Day has also been designated as Quit Facebook Day.
With that day right around the corner, the big question now is: will this mass Facebook exodus actually happen?
Some say it will, others say it's simply blowing smoke, while some simply point out the irony of organizing a day devoted to quitting Facebook through Facebook.
Personally, I plan on keeping my account. While I'm not a fan of these changes nor do I like them (puns intended), I do believe that the heat Facebook has taken over these changes will lead to more positive innovations in the future.
Either way, I'm sure Zuckerberg will be keeping a close eye on who stays and who goes come Monday.
Wednesday, May 26, 2010
Helping Frenimies Connect
At the core of social media, the goal has always been to connect. MySpace began as a way for emerging bands to connect with fans, Facebook connected college classmates and Twitter connects, well, everyone.
It was only a matter of time before someone realized that all this connecting might have us too close to those we’d rather not be so close with. Meet the anti-social media platform Avoidr.
It’s exactly what you think it is. According to the site, it utilizes Foursquare to “keep your friends close and your enemies at that bar down the street.” Which raises the question as to why your enemies would be connected with you on Foursquare in the first place, but for those who friend anyone and everyone—you know who you are—this might actually be a useful tool.
So how does it work? Link it up with your Foursquare account and decide exactly who you don’t want to run into. For this test I singled out my coworker, @slopato. Specifically, I called her a phony.
The site should let me know where she checked in so I know to avoid it, but so far the only message I’ve seen is something along the lines of, “All clear! You've got the run of the town.”
Has the site been working for you or is giving you a false sense of security like I’m getting? Or if you haven’t tried it yet, do you think there’s a need for this type of platform? Do you feel the need to connect with your frenimies?
It was only a matter of time before someone realized that all this connecting might have us too close to those we’d rather not be so close with. Meet the anti-social media platform Avoidr.
It’s exactly what you think it is. According to the site, it utilizes Foursquare to “keep your friends close and your enemies at that bar down the street.” Which raises the question as to why your enemies would be connected with you on Foursquare in the first place, but for those who friend anyone and everyone—you know who you are—this might actually be a useful tool.
So how does it work? Link it up with your Foursquare account and decide exactly who you don’t want to run into. For this test I singled out my coworker, @slopato. Specifically, I called her a phony.
The site should let me know where she checked in so I know to avoid it, but so far the only message I’ve seen is something along the lines of, “All clear! You've got the run of the town.”
Has the site been working for you or is giving you a false sense of security like I’m getting? Or if you haven’t tried it yet, do you think there’s a need for this type of platform? Do you feel the need to connect with your frenimies?
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