Citizen journalism is a great idea. People can post breaking news as it happens before the media can get to it. One problem though: fake news. This became an issue today with someone posting on CNN's iReport that Steve Jobs had been rushed to the hospital because of a heart attack.
The story was posted to iReports homepage and sent Apple's stock price for a dive. This definitely confirms the power of internet rumors as well as the power of the individual on the internet.
Citizen journalism is a tricky issue. You want people to upload news instantly, but you also want it to be legitimate. By the time you check sources for the breaking news, it will have likely already been covered by other outlets. Strict moderation of sites is a good option. Also, with major news stories such as a heart attack of a major figure, it would be wise to get a credible source before posting it to the homepage.
To see an in-depth summary of this issue, check out this article.
Friday, October 3, 2008
Twitter Terminology (Twerminology)
While being an active Twitter user (follow me here) I have been exposed to a whole new set of terms on Twitter. Below is a list of the most common phrases that I have run into. Feel free to leave other terms I missed in the comments.
Tweeps - People on Twitter
Tweeples - Plural form of Tweeps
Tweets - Posts on Twitter
Twitosphere - Everything on Twitter
Tworld - The world of Twitter
Twittertude - To have a bad attitude on Twitter
And my favorite....
Twis - To dis someone over Twitter
Tweeps - People on Twitter
Tweeples - Plural form of Tweeps
Tweets - Posts on Twitter
Twitosphere - Everything on Twitter
Tworld - The world of Twitter
Twittertude - To have a bad attitude on Twitter
And my favorite....
Twis - To dis someone over Twitter
Labels:
axiompr,
terminology,
twitter
From TV to the Computer
It was announced last week that ratings for all of the TV premiers were down from last year. Can't say I'm surprised. Did anyone really expect them to go up?
One reason they dropped: the rise of TV on the internet. Hulu has shown a big increase in popularity over the last year, with NBC being a major backer behind it. More people are shifting towards watching TV shows at their convenience, instead of only at a specific time slot. I believe there is a correlation between the rise in popularity of the DVR and internet TV. Both let you watch almost any show whenever you want. While DVR lets you skip commercials, internet TV cuts down on commercial time significantly.
Another reason: It is free. Why buy the cow (cable subscription) when you get the milk (tv shows) for free? When people started sharing CDs online illegally, the labels went after them. The TV networks are doing the opposite by offering up their content online also.
This is a step in the right direction for TV networks. They are embracing their customers and adopting to what they want. They learned from the mistakes of the music industry and embracing change.
WSJ has more on this here.
One reason they dropped: the rise of TV on the internet. Hulu has shown a big increase in popularity over the last year, with NBC being a major backer behind it. More people are shifting towards watching TV shows at their convenience, instead of only at a specific time slot. I believe there is a correlation between the rise in popularity of the DVR and internet TV. Both let you watch almost any show whenever you want. While DVR lets you skip commercials, internet TV cuts down on commercial time significantly.
Another reason: It is free. Why buy the cow (cable subscription) when you get the milk (tv shows) for free? When people started sharing CDs online illegally, the labels went after them. The TV networks are doing the opposite by offering up their content online also.
This is a step in the right direction for TV networks. They are embracing their customers and adopting to what they want. They learned from the mistakes of the music industry and embracing change.
WSJ has more on this here.
Labels:
hulu.com,
ratings,
the office,
tv networks,
WSJ
Thursday, October 2, 2008
An Answer For Struggling News Publications?
Most would agree that print media is starting to become a thing of the past; we can read articles online, subscribe to RSS feeds, and publish our own blogs that rival major news sources for readership. Print media is declining in an increasingly digital world.
While many newspapers and magazines are struggling to figure out how to keep up with the changing times, there is a growing number of publications that have turned to video. Major publications like the Wall Street Journal, BusinessWeek, USA Today, and Forbes have all started online video networks to enhance their news and bring content to a new kind of reader. Many are reporting great success using online video. In August, The Washington Post recorded 1.5 million video streams to their site - their highest number ever and up 162% from last year.
Here is a report from Beet.tv of Washington Post's Online Content Editor, Jim Brady, talking about how news publications must adapt to a changing world.
While many newspapers and magazines are struggling to figure out how to keep up with the changing times, there is a growing number of publications that have turned to video. Major publications like the Wall Street Journal, BusinessWeek, USA Today, and Forbes have all started online video networks to enhance their news and bring content to a new kind of reader. Many are reporting great success using online video. In August, The Washington Post recorded 1.5 million video streams to their site - their highest number ever and up 162% from last year.
Here is a report from Beet.tv of Washington Post's Online Content Editor, Jim Brady, talking about how news publications must adapt to a changing world.
Most Creative Band. Ever.
When it comes to marketing and creating buzz, Nine Inch Nails know what they are doing. It was confirmed today that they will be releasing their own iPhone application. They will be releasing a custom version of "Tap Tap Revenge" which is basically an iPhone version of Guitar Hero.
This adds another creative marketing tactic to their list. Taking a look back in time, they have had some remarkable marketing campaigns. My favorite has to be the release of Year Zero, which involved leaving USB drives with new tracks in restrooms of clubs.
Why do their campaigns work?
1. Dedicated fan base
2. Creative tactics
3. Most important: They get fans involved. They are not just pushing a CD on their fans. They get them involved in the process and to contribute their input. This is something more companies need to do. You will be a lot more effective if you engage in a conversation, rather than just yelling your slogan.
This adds another creative marketing tactic to their list. Taking a look back in time, they have had some remarkable marketing campaigns. My favorite has to be the release of Year Zero, which involved leaving USB drives with new tracks in restrooms of clubs.
Why do their campaigns work?
1. Dedicated fan base
2. Creative tactics
3. Most important: They get fans involved. They are not just pushing a CD on their fans. They get them involved in the process and to contribute their input. This is something more companies need to do. You will be a lot more effective if you engage in a conversation, rather than just yelling your slogan.
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